Suggest an audience
Advantage+ onAdvantage+ onYour setup is creating more opportunities to improve performance with AI.
If you want strict limits to delivery, set them in Account controls.
We'll also reach people beyond any custom audience, age, gender and detailed targetingsettings you apply when it's likely to improve performance.
Include audiences who are
Exclude audiences who are
0/200
Conversion
Value rules
Assign value to specific customer segments so your ads reach the people who matter most. About value rules
Work
Pick the bet. Lead by example. Hand over the keys.
- 100%+$4.8B96%+$36.3B78%+$83.6B59%2022202320242025
Each bar is Meta's total ad revenue.
Green is targeting automation.
The % inside the muted segment is everything else. - $0MDaily run rate2%5.9%10.2%16.9%33%2023EoY2024EoY2025EoY2026Estimate2027Goal
Revenue adoption.
% of total Meta revenue. - $0.0BYear one revenue$1.4M$1.6M$2.9M$5.5M$12MQ4 24Q1 25Q2 25Q3 25Q4 25
JustFab · five-quarter spend arc. - 0→0Daily responses, beforeDaily responses, after
Survey volume jumped 23x.
Enough signal for the ranking model to actually rank. - 0 → 11 → 25Directs and indirects under design accountability.0%Manager score against 84% org average.
Full case-study version available on request.